Bye!
This time the blog is written by Toni. So don't be surprised if the tone of the writing is a little different:) The blog contains information about changes to seller services, but first a little thought (you can skip a few paragraphs if you're not interested:))
Running a business is really hard!
Käsä Kirppu is a little over a year old and all kinds of things have happened. Of course, a lot of development and improvement, a lot of challenges and a lot of successes too. The whole journey up to now has been wonderful, but still challenging and at times difficult. In our opinion, we have served you customers well (at least to the best of our ability) and we have also received a lot of praise for it. This is also partly due to the fact that we have decided that the customer is at the center of our operations... it is also, in my opinion, the only way to succeed as an online retailer.
Today, we consumers have a lot to offer in products and good services. If you need to mount a whiteboard on the wall and the tools are missing, you can head to the nearest supermarket, hardware store, or choose one of the ten (or a hundred) online stores where you can order the necessary tools. Alternatively, you can search for one of the many home help services online and ask a repairman to come to your village to handle the installation for you. So there are plenty of options...
Sometimes there has been such a time that when the need arises, there is only one place in mind where the problem/need is solved. In the example mentioned above, the local hardware store. Today, things are different, and because of this, the customer is the one who decides where to do business, and the company must therefore consider the customer in everything it does. We don't think that's a bad thing by any means. For this reason, we have decided that customer focus is at the core of Kässe Kirpu's operations and part of our chosen strategy. If you ever feel like you're not important to us, then we've failed. Please let us know immediately so we can fix the situation!
The other side of the coin
The customer is at the center of everything, but despite that, sometimes decisions have to be made that seem negative from the customer's point of view. In order for us to be able to serve our customers, Käsä Kirpu must also be well. If our operation does not cover salaries and other costs, it is only a matter of time when it will end. Because of this, small repairs have to be done from time to time in order to guarantee the continuity of the service.
Changes to seller services
Our sales services have been super popular and in the last two months, the Kässe Kirppu myi service has sold out in less than three minutes! It is absolutely incredible and the popularity of the service has completely surprised us. Unfortunately, this also leads to disappointment when not everyone can get the service when they would like it.
Oh, if only we could offer more service... we've been looking for a solution for that. We have come to a simple conclusion: If the income we receive does not cover the working time we use, we cannot hire additional labor or increase the number of services we sell. This is certainly easy for everyone to understand. Therefore, we have to increase the prices of the service as follows:
Sell it yourself service
- The basic price of the service will be €10 in the future (previously €9.90)
- No changes to other pricing
The Kässe Flea Market service
- In the future, Kässä Kirpu's share of sales will be 60% and the seller's share 40%
- The basic price of the service is €10 (previously €9.90), but the limit is a maximum of 30 products
- Shipments of more than 30 products will cost €20 in the future
Lengths of sales cycles
Some of you have probably already noticed that we have introduced publication dates. Kässe Kirppu myy products are published twice a month on previously announced dates. The products I sell myself will be published as shipments arrive. We have noticed that with the new model, the release dates have been really popular. Customers don't have to be on the lookout for new products when the release date is known in advance. Partly because of this, we also make small changes to the length of sales periods. With the changes, Kässä Kirpu has new products released every other week, and every other week a larger batch of products moves to the lower store. Hopefully, we will get a working model from this, which rhythms Kässä Kirpu's work and at the same time brings clarity from the customer's point of view. In the future, the sales period will be as follows:
Sales Periods
- 5 weeks for the original price (previously 4 weeks)
- 4 weeks -20% discount (previously 4 weeks)
- 4 weeks -40% discount (previously 6 weeks)
- max 2 weeks when sales proceeds are settled (previously 4 weeks)
That is, the total sales time is shortened by one week and the proceeds are settled within two weeks of the end of the sale at the latest (the seller must also provide payment information). The changes to the sales periods are small and are mainly made for two reasons:
- Release dates and discount dates can be adjusted
- We have noticed that the last period of the sale has been too long as it is now and the products have not been sold in the last few meters
There was quite a lot of matter and thoughts in that. I hope I was able to present everything clearly enough. It is very important for us to get feedback from you customers, especially about such changes. You can always send us an e-mail at kaskaspalveki@kassakirppu.fi and we will surely answer. Of course, you can also post comments related to this article below.
Kirppulaiset wishes you all pleasant autumn winds and sunny days... or at least little rain ;)